We Live To Help Train You

We get it – when it comes to finding a fitness regimen that you really buy into, your options are nearly unlimited and the choices can be overwhelming. Why choose us out of all those options? We think you should choose Sanctify Fitness because we believe that together we can achieve more than what’s possible when you’re trying to go it alone. We believe that moments when you find your strength and blow past your self-imposed limits are better celebrated with other like-minded people who are making the journey with you. We believe that no matter where you’re from, how old you are, what level of fitness you’re currently at – you have a place at Sanctify. We stand for you and other Madison locals who are striving to truly live a great life.

Be Set Apart

Flexible membership packages to suit all levels of athlete and achieve your fitness goals



Josh Earleywine
Josh EarleywineOwner

I was introduced to functional fitness in the fall of 2007 while still in college. As a collegiate discus and hammer thrower, I was hesitant to abandon my current training methods mid-season. However, upon entering graduate school I started doing the CrossFit methodology regularly and quickly became a believer in its effectiveness.

Also while in grad school I was a graduate assistant strength and conditioning coach for Illinois State University and worked with all of the sports there. This allowed me to figure out how to incorporate classical strength and conditioning methods with CrossFit in order to develop safe and effective techniques to help anyone attain their health and fitness goals. My passion as a coach is to not only provide workouts for people but to teach them why they are doing what I am asking of them. I have found that the people who have made lasting changes to their fitness have taken it upon themselves to get educated about fitness and don’t just blindly follow a workout on a piece of paper or whiteboard.


  • B.A. Exercise Science
  • M.S. Exercise Physiology
  • CrossFit: CF-L1
Paul Saevre
Paul SaevreOwner

As a high school athlete, I was blessed to have had a very forward-thinking coach, Jerry Dean, who introduced me to weight training some 30 years ago. He not only taught us the value of strength training as athletes but as a way to maintain health and fitness throughout life.

Josh then introduced me to CrossFit in 2008. His interest and enthusiasm in the philosophy and proven effectiveness of CrossFit led me to research and begin training using the CrossFit methods. In the spring of 2010, I tore an ACL and I credit the CrossFit methodology for the quick recovery that I have made. I have been involved in basketball for the past 35 years as a player and coach. As an assistant basketball coach at Beloit College, I began applying the techniques and concepts promoted through CrossFit and have found great benefit to our athletes in terms of strength and agility. The great thing about CrossFit and how we implement it at Sanctify Fitness is that it can benefit high-level athletes or it can help those of us who simply want to improve our general fitness.

I have a great passion to coach and I have found that the techniques that we emphasize here at Sanctify Fitness can help people achieve their strength and fitness goals in a safe effective way. You will work hard while having fun with a community of great people.


  • B.S. Education
  • Functional Movement Systems: FMS-1
  • CrossFit: CF-L1
Brandi Rogers
Brandi RogersDirector of Communications and Marketing/Coach
Sports and athletics have always played an important role in my life. At a young age, I became involved in competitive gymnastics and dance. Later, I transitioned to team sports and played tennis and soccer.

After college, I started running and adventure racing. In those years, I completed several half marathons and numerous, multi-event adventure races. Though I loved outdoor sports, I was no stranger to the gym and for years worked closely with a personal trainer on strength and weight training. Nevertheless, prior to CrossFit, I didn’t have much experience with group fitness classes.

I first found CrossFit in 2009 while living in Austin, TX. Soon after completing fundamentals and a six-week course at CrossFit Central, I moved to Madison to begin a PhD program. During my first couple of years in Madison, my fitness took a backseat to the demands of graduate school, which left me feeling unhealthy and unhappy. Thankfully, I found my way back to the gym and began training with a Level 1 CrossFit trainer at a commercial gym in town. It was he who taught me the basic skills and fundamental movements central to CrossFit. Ultimately, he recommended I join Sanctify Fitness. In 2012, I took my first class at Sanctify, and I was instantly hooked! For me, CrossFit was the best of all worlds, strength training, gymnastics, and sport all in one!

For the next several years, I continued to work out at Sanctify, but my consistency and progress vacillated with the pressures of graduate school. I would make strides, only later to lose ground to inconsistent attendance or injury. Finally, in 2017, I prioritized my fitness, and I committed myself to attending the gym regularly. This decision marked a turning point for me. Not only did my fitness, health, and confidence dramatically improve, but I discovered my passion for helping others do the same. Moreover, this realignment in my priorities has led to a new career in fitness and has given me renewed direction and purpose.

As a CrossFit coach, I hope to help others realize the transformative power of improved physical fitness. At Sanctify Fitness, the amalgam of knowledgeable trainers, smart programming, and a supportive community make it possible to do just that! Joining Sanctify literally changed my life, and I endeavor to offer the same life changing opportunity to others at Sanctify by sharing my experience and enthusiasm.


  • CrossFit: CF-L1
  • USAW Level 1 Coach
Matt Schneider
Matt SchneiderCoach

Doing things that are uncomfortable is key to growth. I’ve found through my athletic career and professional career that the most challenging adventures have been the most rewarding. For me the athletic challenges have often come in sports that operate in the fringe.

Like most Wisconsinites I grew up playing baseball, basketball, football, track etc. but it wasn’t until after High School that I fell in love with rugby. More than 18 years later I have had a successful competitive career with the Wisconsin Rugby Club and continue to play socially with the club’s Old Boy squad called the VOMITS.

In the twilight of my competitive days I found CrossFit as a way to stay fit enough to keep up with much younger athletes. CrossFit also provided me the outlet needed to finally hang up my boots and transition into a new sport where I continue to get my fix for pushing my physical limits and more importantly being part of a community of fantastic people.

Over the years I’ve pushed my limits in other areas like triathlons of varying distances, distance running, rock climbing, and various outdoor adventures. CrossFit remains the core of what allows me to do these things at the level I want to do them.

Along with being an athlete I have also been a coach in a number of sports. Working in sports that require mental toughness to be equal, if not greater than the physical abilities, I find a passion for helping people achieve beyond what they thought possible of themselves. It was then a natural decision to pursue my CF-L1 and begin helping athletes achieve their goals at Sanctify. I look forward to working with you and pushing the limits of what you can achieve.


  • CrossFit: CF-L1


We at Sanctify Fitness, Madison’s original CrossFit gym, are seeking a full-time coach to join our staff and family. This position requires coaching between 10-15 classes per week, performing 5-10 hours of private training programming and sessions per week, and 10-15 hours per week of administrative duties related to member acquisition and retention. Experience working with a broad array of clients spanning the spectrum in age, physical ability, and fitness is required.

We seek a coach who can generate and convert prospective leads, on-board and prepare new members for group classes, and maintain an attentive, on-going relationship with our existing members. For the right person, someone hungry to build a stable clientele and develop as a coach, this position offers robust opportunities for income and career growth.

Our ideal candidate is committed to a professional career in coaching, has a CF-L1 at minimum, and one or more years of experience coaching CrossFit. More importantly, we seek a coach who is passionate about helping others realize the transformative potential of fitness and who has experience coaching individuals with varied skill and fitness profiles. The ideal candidate brings value to group classes, personal training, and the coaching team by generously sharing their expertise and knowledge with others, and s/he routinely invests in their personal and professional development though continuing education practices.

At Sanctify Fitness we strive to build resilient people with proven training methods in a supportive community. At our core, we are a caring and positive crew whose primary purpose is to bolster the well-being of our community. We know we’re successful when our clients display increased self-confidence, greater mental toughness, improved physical health and performance, and stronger relationships with one another. Our coaches treat all our athletes with respect and compassion regardless of their goals or abilities; we are looking for a fitness professional who shares these values.

Lastly, as a coaching team, we help each other by filling in when needed (beyond the normal schedule), caring for the facility and equipment, offering constructive feedback, and encouraging one another personally and professionally. We are vehement in our mission to transform lives and provide the best client experience possible.

Minimum Qualifications

  • Commitment to a professional coaching career.
  • One or more years of experience coaching CrossFit.
  • One or more years of personal training experience or 100+ coaching/training hours.
  • CrossFit Level 1 Trainer credentials.
  • Team oriented.
  • Customer service experience.
  • Positive attitude.
  • Commitment to your personal fitness.
  • Genuine passion for leaning and helping others.

Preferred Qualifications

  • CrossFit Level 2 Trainer (or higher) credentials.
  • Degree in exercise science or a related field.
  • CPR and AED certified.
  • Personal Trainer credentials, such as CSCS, ACE, ACSM, ISSM, or NASM.
  • Other training certifications, such as USAW coaching certifications, Catalyst Athletics Weightlifting Coach certifications, Precision Nutrition certifications, FMS certifications, etc.


  • Coach 10-15 classes per week.
  • Train clients one-on-on 5-10 hours per week.
  • Perform administrative duties related to client acquisition and retention 10-15 hours per week.
  • Engage in continuing education and professional development 1-2 hours per week.
  • Attend staff meetings.
  • Assist clients in completing waivers and paperwork.
  • Gain familiarity and competence working with Zen Planner.
  • Perform daily facilities and equipment maintenance procedures.
  • Know members by name.
  • Participate in gym sanctioned events.
  • Represent the gym on social media accounts.


  • Commiserate with experience and ability.
  • Free gym membership.
  • Flexible schedule.
  • Reimbursement/support for continuing education.
  • You get the opportunity to work closely with the owners and decision-makers in a small business. Help us grow our business and realize our vision for improving the lives of Madison residents one person at a time.

Interested applicants should send their resume and cover letter to [email protected]. Resumes without a cover letter will not be considered.

In your cover letter, please address the following questions:

  • Why do you feel you are a perfect fit for this position?
  • How do you think you will add value to our clients?
  • What are your core values? Please provide examples of how these values influence your approach to coaching/training as well as life more broadly.

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